Howies: two moments of delight in the eCommerce experience
I’ve long been a big Howies fan, so it’s not exactly my first time ordering from their site. But I came across two little details in the eCommerce experience that really set the site apart.
Firstly, if you’ve not put enough in your basket to get free shipping, but click Checkout, you get a lightbox-style alert:
Second, the confirmation message after checking out just shows they’ve put so much thought into their copy writing (wish I could write better):
Going quickly, together
“If you want to go quickly, go alone. If you want to go far, go together. We have to go quickly, together.”
http://www.ted.com/index.php/talks/al_gore_s_new_thinking_on_the_climate_crisis.html
Guardian mobile: some of the content, none of the style
The Guardian has at long last launched a mobile site. So the good news is that it doesn’t crash my iPhone browser.
But having used it for a week or so instead of the full site, I’m finding I look at it less and less. Because while it’s simple, it doesn’t attempt to be as immersive as the full site.
And this is a real shame. The Guardian has led the way online by creating ways of exploring news and commentary that really make the most of the medium.
I’m assuming here, perhaps wrongly, that the mobile site is intended for use by iPhone users (or maybe it’s aimed at Blackberry users?). And on the iPhone it feels really flat, primarily because user journeys are incredibly shallow. You read an article, you (maybe) get to page 2, then you go back.
If I had the time I would sketch what a true Guardian mobile experience would look like. But I don’t. Damn.
**UPDATE**
The Guardian has just released (as in today, I think), an API to allow people to experiment with their own versions of their content – love the idea! Anyone technical fancy having a play, if I sketch up how I’d do it?
Chateau Rigaud, part III
Anna’s just confirmed we’ve got the Tower room at Chateau Rigaud in April: can’t wait!
In case you don’t know Rigaud is a fabulous 10-bed chateau in Bordeaux. This will be our third house party: 5 days of relaxing before No.2 arrives. See you soon, Anna and Aib!
Flickr
ImpLinks
- Busk Marketing
Genius: London buskers encouraged to play Johnny Cash - Birds
Flying, slow-mo dogs with lasers: what’s not to love? - The man in the hot air balloon
Production v Account Management. The designers look on, smugly - Cool. As. Music. Vids. Courtesy of a link from Veer
The War Photographer is a particular favourite - WordCount
English words, ranked in order of commoness: cool as… - Angry ticks fire from my nipples
One wierd cartoonist - My Personal DNA
An animated leader, my arse.