Guardian mobile: some of the content, none of the style

The Guardian has at long last launched a mobile site. So the good news is that it doesn’t crash my iPhone browser.

But having used it for a week or so instead of the full site, I’m finding I look at it less and less. Because while it’s simple, it doesn’t attempt to be as immersive as the full site.

And this is a real shame. The Guardian has led the way online by creating ways of exploring news and commentary that really make the most of the medium.

I’m assuming here, perhaps wrongly, that the mobile site is intended for use by iPhone users (or maybe it’s aimed at Blackberry users?). And on the iPhone it feels really flat, primarily because user journeys are incredibly shallow. You read an article, you (maybe) get to page 2, then you go back.

If I had the time I would sketch what a true Guardian mobile experience would look like. But I don’t. Damn.

**UPDATE**
The Guardian has just released (as in today, I think), an API to allow people to experiment with their own versions of their content – love the idea! Anyone technical fancy having a play, if I sketch up how I’d do it?

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