Archive for July, 2009
Howies: two moments of delight in the eCommerce experience
I’ve long been a big Howies fan, so it’s not exactly my first time ordering from their site. But I came across two little details in the eCommerce experience that really set the site apart.
Firstly, if you’ve not put enough in your basket to get free shipping, but click Checkout, you get a lightbox-style alert:
Second, the confirmation message after checking out just shows they’ve put so much thought into their copy writing (wish I could write better):
