Tablets are coming, and will change everything
Wired and Adobe have created a pretty amazing ‘Wired Reader’ for tablets that’s well worth looking at:
link
Why is this important…?
Abobe isn’t dead: Air on the iPad – who knew (OK, probably most of you, but I didn’t)?
Print design isn’t dead: in fact the tablet looks like the screen is big enough to take a magazine-style layout. The workflow also seems to be changing – you would no longer need a dedicated ‘print’ and ‘web’ publishing team
Display advertising isn’t dead: some of the 360-degree ads here will launch a whole new wave of immersive, interactive campaigns.
Why is this exciting…
The future of our industry will be a lot more complex: more sophisticated interactions to plan for, more ways of integrating and using data, more digital devices and channels us all to consider.
“An opportunity to reset the economics” of digital – well that sounds… transformational…
Still think the iPad is just an oversized iPhone?
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